• Loading…

ANZ Pocket Money

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Casting for Film Advertising / 2017

ANZ Bank wanted to get people talking about financial gender inequality to coincide with International Women’s Day.
To gain a fresh and sharable perspective, a social experiment was captured by a documentary film maker. Brothers and sisters were asked to do chores. We then paid them for the work, but the boys got more than the girls, just like in the real world.
Their spontaneous responses show their sheer indignation at the inexplicable injustice.

  • ANZ POCKET MONEY
  • ANZ POCKET MONEY
  • ANZ POCKET MONEY
  • ANZ POCKET MONEY
  • ANZ POCKET MONEY
  • ANZ POCKET MONEY

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again