The Line-up Song
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Direction for Film Advertising / 2017
Solution & Cultural Context:
AFTER 6 YEARS OF NOT COMPETING IN ANY NATIONAL COMPETITIONS, AND THE PREVIOUS TEAM HAVING RETIRED, THE PLAYERS OF THE NEW EGYPTIAN NATIONAL TEAM HAVE BECOME UNKNOWN TO MOST PEOPLE. AS THE TEAM STARTS TO GEAR UP FOR THE AFRICAN CUP OF NATIONS, COCA COLA, THE BRAND THAT HAS ALWAYS SUPPORTED THE EGYPTIAN FAN, TOOK IT UPON ITSELF TO HELP THEM MEMORIZE THE NEW LINE UP THAT WAS ABOUT TO REPRESENT THEM, AND GET THEM HYPED FOR THE FOOTBALL SEASON.
Navigational Instructions:
The link below is for "The Line up Song" video on the Facebook page for Coca Cola Egypt.
Site/station:
https://www.facebook.com/CocaColaEgypt/videos/1223
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