The Greatest Gift
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2017
Solution & Cultural Context:
We knew that our idea - ‘Christmas is for sharing’ - resonated with our audience at this time of year and showed we understood what Christmas was really about.
And we had learnt the importance of giving people a way to engage with the story, a way to get involved and make a difference.
Audience:
British Public
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