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The Greatest Gift

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2017

Solution & Cultural Context:
We knew that our idea - ‘Christmas is for sharing’ - resonated with our audience at this time of year and showed we understood what Christmas was really about.
And we had learnt the importance of giving people a way to engage with the story, a way to get involved and make a difference.


Audience:
British Public

  • THE GREATEST GIFT
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  • THE GREATEST GIFT
  • THE GREATEST GIFT
  • THE GREATEST GIFT
  • THE GREATEST GIFT

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