• Loading…

L'amour L'amour

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Casting for Film Advertising / 2017

Who knew that a supermarket checkout could be so romantic?
The three-minute ad sees the protagonist fall for the beautiful checkout assistant, but he can tell she's unimpressed by his junk food purchases. As he visits repeatedly, he starts trying to win her affection by buying more fresh food -- salad, meat from the butcher counter, unusual vegetables like a fennel bulb that his mates view with suspicion -- and trying to cook it. His efforts aren't great at first; however, gradually he becomes a brilliant cook, impressing even his friends -- but will he win the fair lady?

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again