Barnardo’s is the UK’s largest children’s charity, but people had surprisingly little awareness about the work they do. We needed to get back on people’s radar. With films inspired by true events, we ripped up the rulebook of children’s charity advertising, eschewing sad eyes and sorrow filled music to reframe Barnardo’s children as heroes rather than victims. ‘Believe in Me’ is a direct appeal from Barnardo’s children, delivered in the first person to heighten the emotion.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.