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La vie en rose

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Sound Design for Film Advertising / 2017

For more than 10 years, U retailers have committed themselves to create a different kind of trade - one that benefits all: from clients to farmers to partners - while always keeping the consumers in mind.In 2016, the brand continues to clearly assert its unique standpoint by supporting consumers in shopping responsibly at the right price. To reinforce this, this year's communication is developed through the prism of the future generations.

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