PlayStation 'The King'
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2017
Solution & Cultural Context:
Each vignette was treated with meticulous detail in order to give the look and feel of separate game environments. The Mill’s CG team rigged and custom animated 45 character assets supplied by a host of game developers, before these were seamlessly integrated into a series of environments, which were created using a combination of live action footage and matte paintings, with the addition of CG smoke simulations, explosions and CG soldiers.
Audience:
Target audience was broadcasted internationally.
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