The Line-up Song
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2017
Getting Egyptians to memorize their team line up fast was a challenge, amidst competition that would be spending millions communicating the championship. How could we get our tribute to stand out while others were spending millions? We needed our music to be extremely catchy that every man, woman and child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and the team line up.
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