• Loading…

The Line-up Song

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2017

Getting Egyptians to memorize their team line up fast was a challenge, amidst competition that would be spending millions communicating the championship. How could we get our tribute to stand out while others were spending millions? We needed our music to be extremely catchy that every man, woman and child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and the team line up.

  • The Line-up Song
  • The Line-up Song
  • The Line-up Song
  • The Line-up Song
  • The Line-up Song
  • The Line-up Song

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again