• Loading…

Food for Men

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Sound Design for Film Advertising / 2017

Our protagonist opens his lunchbox at work, only to be horrified by the sight of the green lunch that his wife has prepared for him. His fellow coworkers are shocked as well. The characters' reactions are humorously exaggerated as various alarm sounds are used to imitate and replace their yells and screams. Fortunately, a piece of bread with Stryhns liver paté on it appears in front of our protagonist, ending everything on a happy note.

The ad plays on the stereotype that Danish men aren't fond of green lunches. Instead, Stryhns is presented as the savior.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again