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Laughing Horses

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2017


Solution & Cultural Context:
Millions of Germans know what it means to steer a trailer backwards into a parking space.It can be an embarassing sight.Fortunately the new Volkswagen Tiguan comes with a Trailer Assist feature.The TVC starts with horses on a field almost dying of laughter.To their great amusement a man desperately tries to back a trailer into a parking space.With the help of Trailer Assist the driver steers his trailer directly into the parking space.Leaving the horses completely astounded.

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