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Apple 'Stroll'

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2017

Sam Brown delivers a knock-out new piece of work for Apple. Literally. He knocked himself out making it. After months of anticipation, the Cupertino giant is finally releasing the world’s most easy to lose products - the “Airpods”.

Following in the steps of Mary Poppins and Lionel Richie, gravity is switched off in Mexico City and our hero ‘Lil Buck’ dances across walls and ceilings like the mountain deer he is named after. In contrast to the by-gone days of iPod’s bright and colourful dancing silhouettes, the monochrome elegance feels like headphones have finally grown up.

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