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Year In Search 2016

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2017

Every year, people look forward to Google's Year in Search campaign for a recap of the year’s biggest searches. But how could we make a campaign people would like about 2016, a year everyone hated?

Using the iconic Google search bar as a framing device, we highlighted moments of humanity, joy, and above all else, love. We featured the song “Light the Sky” by 2016 America’s Got Talent winner Grace Vanderwaal, a song that represented light in a seemingly dark year.

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  • Year In Search 2016
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  • Year In Search 2016

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