Year In Search 2016
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2017
Every year, people look forward to Google's Year in Search campaign for a recap of the year’s biggest searches. But how could we make a campaign people would like about 2016, a year everyone hated?
Using the iconic Google search bar as a framing device, we highlighted moments of humanity, joy, and above all else, love. We featured the song “Light the Sky” by 2016 America’s Got Talent winner Grace Vanderwaal, a song that represented light in a seemingly dark year.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.