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Be Gamble Aware

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Casting for Film Advertising / 2017

These films externalise the hidden voice of problem gambling, shining a light on the internal battle that some victims may suffer on a daily basis. Aggressive yet seductive and persuasive, the physical embodiment of the voice plays on his victims’ insecurities and vanities. The campaign shows that the voice can strike anyone, anywhere at any time, playing on individuals’ relationships with gambling.

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