We were tasked with creating a light hearted animated film that speaks to merino wool’s versatility and educate the audience on the key benefits of the natural fibre. Warmth, odour resistance, heat regulation and breathability. The film titled The Innovator journeys through the ages and offers a unique experience on how wool has been used - and continues - to clothe our society in everyday life.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.