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The Innovator

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Animation for Film Advertising / 2017

We were tasked with creating a light hearted animated film that speaks to merino wool’s versatility and educate the audience on the key benefits of the natural fibre. Warmth, odour resistance, heat regulation and breathability. The film titled The Innovator journeys through the ages and offers a unique experience on how wool has been used - and continues - to clothe our society in everyday life.

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