• Loading…

Journey To Your Dream/Ingrid

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2017

For 25 years, Activia has exclusively communicated as a functionnal product brand helping women to condition their digestive system to run optimally.
As a consequence, it was totally emotionnaly disconnected from women.
It needed a fundamental shift.
We decided to seal a partnership with Ingrid Silva, a breakout ballerina born in a brazilian favela. We made her the new global brand ambassador to deliver through her story a simple emotionnal benefit, yet powerfully hopeful and true to our product vision:
It starts inside.

  • None
  • None
  • Journey to your Dream/Ingrid
  • Journey to your Dream/Ingrid
  • Journey to your Dream/Ingrid
  • Journey to your Dream/Ingrid

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again