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Award: Wood Pencil

Wood Pencil / Digital Marketing / Innovative Use of Beta Technology / 2017

BrainBAND is Samsung’s attempt to make contact sports around the world safer by shining a light on the dangers of concussion.
It’s a wearable technology that uses custom built sensors to measures the g-force of an impact and relay the data to medics, coaches and referees, in real-time. BrainBAND features warning lights – yellow orange and red, meaning a player should be taken off immediately. In order to reduce potential long term injuries from repeated impacts, all data is logged so that, over time, players have a complete picture of the forces their brain has been put under.

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