• New Blood Awards 2019
    Submit Your Work by 20 March
  • Submit Your Work by 20 March
Enter Now
  • Loading…


Award: Graphite Pencil

Graphite Pencil / Digital Design / User Experience Design (UX) / 2017

Technology has moved bullying from schoolyards to social media. Each year 463,000 young people are bullied online in Australia, and 78% are 10-15 years old.
Anti-bullying efforts have traditionally focused on reaction rather than prevention. There’s nothing to prevent it in the first place.
With Headspace, we set out to find an innovative way to effect real behaviour change in the online environment.
Beyond young people, we also targeted parents & educators to support Reword in their community.

Solution & Cultural Context:
Reword is a real time alert for online bullying, acting as an educational tool to develop a child’s moral compass on social media.

Reword uses a custom lexicon database and detects insults using regex matching. When a match is found the child is alerted with a red strikethrough, instantly interrupting their behaviour and making them reconsider. Reword integrates with all social platforms and is designed so children can contribute new insults, helping the tool recognize evolving language.

Viewing Instructions:
Visit our URL to see the campaign case study and explore an overview of campaign assets and PR commentary. Visit www.reword.it to see the website experience and try the tool.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again