The Second Scoreboard
Award: Wood Pencil
Wood Pencil / Creativity for Good / Advertising & Marketing Communications/Brand / 2017
Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, domestic violence complaints to spike up by as much as 690%.
To tackle this terrible trend, the Ministry teamed up with Teletica, and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match.
During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english).
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