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The Second Scoreboard

Award: Wood Pencil

Wood Pencil / Creativity for Good / Advertising & Marketing Communications/Brand / 2017

Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, domestic violence complaints to spike up by as much as 690%.

To tackle this terrible trend, the Ministry teamed up with Teletica, and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match.

During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english).

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