We needed to put the off-road abilities of the Amarok to good use.
So we created Test Drives for Good, which harnessed the off-road ability and carrying capacity of the Amarok to turn everyday test drives into test drives that matter. Each drive acted as an activation, allowing potential customers to get the full Amarok experience during their test drive, while helping to deliver urgent supplies to communities in hard-to-reach places. Every activation was documented to create additional content to promote further participation.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.