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The Light Side of Disability

Award: Graphite Pencil

Graphite Pencil / Creativity for Good / Advertising & Marketing Communications/Brand / 2017

For as long as we've known them Maltesers have been 'The lighter way to enjoy chocolate'.

In the 'Look on the Light Side' campaign we go in search of everyday mishaps or blunders and see if we can find a funnier, lighter side.

In light of the forthcoming Paralympics, a Channel 4 competition asked the advertising industry to look at how brands could incorporate disability into their existing campaigns.

So we did.

And we found that just because someone has a disability it doesn't mean they haven't got a sense of humour.

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