To reinforce Carlsberg UK’s new Danish-centric strategy, we created limited edition packaging to translate the new positioning across the Carlsberg masterbrand. Borrowing from the beautiful simplicity of Danish design, each pack embodies an abstract interpretation of Carlsberg’s iconic ingredients: barley, the hop and Carlsberg’s legendary brewers’ yeast, which is the basis of the majority of today’s lagers. It’s not only a collection of essential ingredients but a collection of Danish-inspired designs that hero what’s at the heart of Carlsberg’s offering – premium beer from Denmark with love.
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