Commissioned to design a graphic identity to redefine a unified voice and look and to reflect the school’s creativity as well as its mission of ‘Nurturing creative global designers and critical thinkers for the built environment to shape Asia’s future and the world.’
The country’s leading institution of higher learning has ranked consistently as one of the world's top universities and its Department of Architecture was first established in 1958 as part of Singapore Polytechnic.
Solution & Cultural Context:
Anchored by ‘framed’ typography which derived from the structure of scaffolding—conveys the idea of foundation. The curriculum/symposia posters and publications highlight the title/date with a neo-Grotesque typeface, Univers to express confidence and clarity. The new colour palette was also strategically chosen to stand out from corporate red and blue, as well as the buildings’ facades that are yellow and grey.
The new system has to be made straightforward for the staffs to work on.
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