• Loading…

Analog

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2017

American Greetings is a paper greeting cards company in a declining category with an aging demographic.

We needed to create an event that would bring the brand some much-needed attention among a younger demographic, while bringing to life our ethos of creating more meaningful connections.

We created “Analog by American Greetings” at SxSW Interactive, the world’s largest digital festival, in Austin, TX. Why there? Because it had the right audience and more importantly, it was pretty much the last place anyone would expect to find anything analog.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again