American Greetings is a paper greeting cards company in a declining category with an aging demographic.
We needed to create an event that would bring the brand some much-needed attention among a younger demographic, while bringing to life our ethos of creating more meaningful connections.
We created “Analog by American Greetings” at SxSW Interactive, the world’s largest digital festival, in Austin, TX. Why there? Because it had the right audience and more importantly, it was pretty much the last place anyone would expect to find anything analog.
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