Bog Eyed Books is the brainchild of renowned children's book author and cartoonist Gary Northfield. Gary decided to create a platform to service the current boom in British comics for children. The newly launched imprint aims to publish both established and emerging writers and illustrators. With a gift of a name, the logo almost designed itself. The logo appears on all Bog Eyed Books titles and is a strong and consistent presence across digital channels too. It has been designed to appeal primarily to the publisher's key audience: comic-crazy kids.
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