The identity is centered around a simple abstraction of a bike, whose main function is to present itself in an attentive but subdued manner. In channels where you interact with the service, the identity opens up. The logo comes to life in a lively character guiding you through the service; It’ll tell you if something is wrong, inform you of slippery roads and give you a high five after an ended ride. Product and brand are one and the same, designed to create a user-friendly experience.
SPLIT; Art Direction; Design Agency
User Interface & User Experience Design
- Urban Infrastructure Partner
- Oslo City Bike
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.