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JellyWolf

Award: Wood Pencil

Wood Pencil / Branded Content & Entertainment / Fiction Film 5-30 mins / 2017

Brief:
In a digital world, how do you capture & communicate emotion and expression of a fragrance?

Create epic challenging work inspired by CHANEL N°5 L’Eau (the younger version of N°5) that evokes deeply personal reactions in yourself & a global young audience for The Fifth Sense: a partnership between Vice/CHANEL celebrating empowered female creativity, newness, and women on a journey of creation, in which they reveal who they truly are.

Solution & Cultural Context:
CHANEL N°5 L’Eau speaks to a younger vision of a new woman. JellyWolf is a feminine-spiritual coming of age story told through notes of the scent: lemon, rose, wood.

Women are often portrayed in stories as beautiful creatures whose only desire is to be desired. I want to inspire young women to remember their voice and to see each other.

Site/station:
Online

Insights:
Alma Har’el (the 4th Hero of The Fifth Sense) was keen to showcase a different female subject in advertising. Commissioned for a set budget in a 6 wk prod. schedule, her ambitions were the grandest TFS has seen. JellyWolf launched Feb 24 alongside a doc exploring the creative process. Lauded as the best yet press globally applauds the film as the perfect result of brand partnerships. The trippiest fashion film ever made? -Elle
A trifecta of badass female talent on display in Jellywolf -Indiewire

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