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Nosulus Rift

Award: Yellow Pencil

Yellow Pencil / Branded Content & Entertainment / Immersive / 2017

After the success of the 1st South Park video game, Ubisoft came to us to help them raise awareness about the second opus entitled “South Park: The Fractured But Whole” 6 months before its release. The key asset of the game is that the player embodies “the new kid” whose superpower is his fart.
The Nosulus Rift is a device created to enhance game experience during gaming conventions. Whenever the player activates the Kid’s fart in the game, he triggers the fart smell in the device. We wanted to create an ergonomic and comfortable product to immerse the players in the game.

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