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Sausage Dome

Award: Wood Pencil

Wood Pencil / Branded Content & Entertainment / Sponsored / 2017

For the past year, Johnsonville employees have been responsible for all of the company’s advertising. So when the Super Bowl came around, we took this to the next level and had real sausage workers star in world’s most intense sausage reality show: The Sausage Dome. In each episode, three contestants pitched their game-day recipes to The Sausage Six, with hopes of becoming an Official Johnsonville Big Game snack. This over-the-top show proved to be a great utility for recipes and fun game-day ideas.

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