This book presents and discusses a selection of posters created by and for the National Gallery of Victoria between 1963–1985. The first of a new imprint, the book intends to push outside the comfortable bounds of museum publishing and test new ways that a big institution like the NGV can engage in adventurous, contemporary publishing. It manages to be an archive of posters, a history of the gallery, and a discussion of graphic design in Australia during a key period of its professionalisation.
Solution & Cultural Context:
The thing that organises this book is a two-sided poster paper. The white (coated) side is for poster reproductions, the blue (uncoated) side is for discussion. This paper, though not made for handling, is surprisingly beautiful to touch. The oversize format feels like a folio, and the flexible binding allows it to open flat, lending the book an informality. The typography is structured but casual, using an almost anonymous Grotesque and Ionic combination that is present in many of the posters.
Distributed in Australia, internationally via web
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