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Kobe's Rules Book

Award: Graphite Pencil

Graphite Pencil / Art Direction / Art Direction for Direct / 2017

Kobe Bryant went beyond what is usually expected from a basketball player. He challenged limits, overcame records and re-wrote the history of the sport.To pay homage, we turned NBA’s Rules Book into Kobe’s Rules Book. To do that, we did a retrospective of his entire career, from the origin of his name to his score in his last game. Then, we gathered a team of 12 artists to make interventions in each of NBA’s Rules Book’s pages, according to the theme of that particular part. For each page, an intervention, using illustrations, typography, sewing, ink that glows in the dark, and even bandages.

  • Kobe's Rules Book
  • Kobe's Rules Book
  • Kobe's Rules Book
  • Kobe's Rules Book
  • Kobe's Rules Book
  • Kobe's Rules Book
  • Kobe's Rules Book

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