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AMC UK Launch

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Channel Branding & Identity / 2016

With shows like Breaking Bad and Mad Men, AMC is a great

storyteller. No one delivers narratives with quite the same level of

detail, complexity or richness.

So when we were asked to create a launch campaign for the

network in the UK we decided to approach the task obliquely,

writing a poem which celebrated stories themselves, rather than

the network on which they appear.

We were delighted when Bryan Cranston agreed to deliver the

very first performance.

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