With shows like Breaking Bad and Mad Men, AMC is a great
storyteller. No one delivers narratives with quite the same level of
detail, complexity or richness.
So when we were asked to create a launch campaign for the
network in the UK we decided to approach the task obliquely,
writing a poem which celebrated stories themselves, rather than
the network on which they appear.
We were delighted when Bryan Cranston agreed to deliver the
very first performance.
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