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Pedigree / Who saves who - Matilda & Couple

Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / Writing for Press Advertising / 2016

We all know what people can do for the sake of dogs, but we have never thought before what dogs can do for our lives.

With an emotive and deep copy, the ads show how a story can be told from both sides of an adoption process, while the contemplative and peaceful art direction, strikes the nerve of how powerful is the adoption for both, owners and dogs.

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