We all know what people can do for the sake of dogs, but we have never thought before what dogs can do for our lives.
With an emotive and deep copy, the ads show how a story can be told from both sides of an adoption process, while the contemplative and peaceful art direction, strikes the nerve of how powerful is the adoption for both, owners and dogs.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.