To bring Turkish Airlines' partnership with blockbuster “Batman v Superman” to life, the idea was to claim they now fly to Gotham and Metropolis. We partnered with Time Out and wrote a full 128-page travel guidebook, with fictitious hotels, restaurants, and tourist attractions. Reviews were created for over 150 fictional venues. Maps were designed that cross-referenced exact addresses, neighbourhoods and metro stations. 110,000 copies of the guidebook were printed and sold for real in bookshops as well as on Amazon.
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