• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Silent Letters

Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / Writing for Radio Advertising / 2016

This ad pronounces usually silent letters - the 'k' in 'unknown', for example - to dramatize the fact that Ford Motorcraft brake pads don't make unwanted noise.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again