Paper Plus is New Zealand’s largest book retailer with 105 stores nationwide. Their focus for 2015 and 2016 is on Kiwi literacy, which has been slipping over recent times, with 1 in 4 Kiwis not having read a book in the last year.
We had to change that, for Paper Plus’s sake and New Zealand’s.
So we took one thing our target were actually reading; Facebook– which if we’re honest is not exactly quality reading material – and encouraged them to read something better, like a book, from Paper Plus.
The campaign was run in and around New Zealand universities, schools and near stores.
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