• Loading…

Business Bob

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2016

Grub Hub wants hungry people to use their mobile app instead of ordering over the phone. So we focused on the pain point of miscommunication that can happen when calling to order. But instead of making the restaurant employee hard to understand, we made the caller the problem. One caller speaks in anachronistic 1930’s lingo and another’s speech is riddled with corporate jargon. We felt this approach was both less expected and doesn’t take cheap shots at people with accents or speech impediments.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again