• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Radio Pride Parade

Award: Wood Pencil

Wood Pencil / Radio Advertising / Innovative Use of Radio / 2016

To fight hate for gays in Brazil we looked for where there is love for gays: music. On National Gay Pride Day, we created the first ever Gay Pride Parade entirely on the radio. To simulate the movement of a real pride parade, a playlist was played chronologically from city to city, station to station, on 33 major radio networks, playing the music from the most prominent gay artists from the Billboard charts. In one day, radio stations from across the country joined forces against homophobia, showing that you can't hate what you already love.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again