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Give A Dog A Job

Award: Graphite Pencil

Graphite Pencil / Radio Advertising / Radio Advertising Campaigns / 2016

The aim of this campaign was to reinforce Pedigree’s belief that every dog deserves a loving home.
We did this by reminding our audience of the many advantages associated with owning a dog.

By dramatising a number of canine benefits we positioned shelter dogs as not just
lovable companions but as providing a valuable service and improving quality of life.

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