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Bacteria Rewrites History

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2016

Farmatodo’s hand sanitizer is one of the best-selling products in the business, but in recent months, this declined due to the appearance of another product of the same category from the competition. So we should launch a campaign to reinforce the benefits of the product in a convincing way and sales support.

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