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MacBook

Award: Graphite Pencil

Graphite Pencil / Product Design / Consumer Product Design / 2016

Apple's all-new MacBook has reinvented the notebook in every way. Every component has been meticulously redesigned to create a Mac that weighs just two pounds and is 13.1 mm thin, the lightest and thinnest Mac ever. The new MacBook features a stunning 12-inch Retina display, a responsive full-size keyboard, the all-new Force Touch trackpad, an incredibly compact USB-C port, and a battery design that maximizes every millimeter of space to deliver all-day battery life. And, for the first time, MacBook is available in three gorgeous aluminum finishes—gold, silver and space gray.

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