This press ad is part of a campaign designed to increase footfall to Tate Britain by making the art inside feel relevant to people today.
Instead of showing the art, it uses words to tell the story behind the piece, with the intention of leaving the viewer wanting to go and see artwork for themselves.
The story of behind ‘Tryptic – August 1972’ is actually the story of a one dysfunctional relationship after another.
All at a time when these particular dysfunctional relationships were also illegal.
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