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Amnesty International - Amnesty International - The Really Big And Far Reaching Ad Campaign They Never Really Wanted You To See

Award: Wood Pencil

Wood Pencil / Press Advertising / Tactical Press Advertising / 2016

No one knew there was an arms fair that sold illegal torture equipment in London.

And the organisers and UK government seemed to like it that way.
So we gave the London Arms Fair the advertising campaign it never asked for.

Placing our ads in high profile London newspapers, billboard sites and in every other media we could get our hands on - all over the UK.

As a result, the sheer volume of signatures to Amnesty’s petition forced the UK government to ban the trading of torture tools.

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