You Give More Than Just Blood
Award: Wood Pencil
Wood Pencil / Press Advertising / Public Service Press Advertising / 2016
The Government of the City of Buenos Aires wanted to encourage blood donation, making it a more personal and meaningful experience. It’s not just about saving lives; it’s about all the things people can do with the rest of their lives. “You give more than just blood” is an open invitation to realize that when you donate blood, you are actually donating everything that person can achieve after the transfusion.
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