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The Guy Who Cut Everything In Half

Award: Wood Pencil

Wood Pencil / PR / Best In-Market Campaign / 2016

The German Bar Association had an important message for young German couples: Better consult a lawyer before getting married! With a budget of only 5,000 € we demonstrated the relevance of this message to the whole world. We invented "Martin G." – a German husband who took "splitting" up literally, cut the entire household in halves and sold them on eBay. After our story had made it to 151 countries we revealed ourselves and used the attention to place our message in German media – resulting in 173% more visits on the German Bar Associations website with free legal advice on marriage.

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