• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

My Twitter Password is 060114

Award: Wood Pencil

Wood Pencil / PR / Use of Digital & Social Media / 2016

Ironically the Ministry of Health of Peru has forgotten to elaborate the National Plan of Prevention and Treatment of Alzheimer's which was ordered in 2013 through a law issued by the Congress

Face to this situation in 2015 the Institute of Memory started a movement to remind the Ministry about the forgotten plan

This was possible thanks to the collaboration of a 66 year old woman who agreed to publicly shared her Twitter password in a simple tweet

The impact in media was so big that three days after the campaign started the Viceminister of Health answered via Twitter

  • My Twitter Password is 060114
  • My Twitter Password is 060114

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again