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My Twitter Password is 060114

Award: Wood Pencil

Wood Pencil / PR / Use of Digital & Social Media / 2016

Ironically the Ministry of Health of Peru has forgotten to elaborate the National Plan of Prevention and Treatment of Alzheimer's which was ordered in 2013 through a law issued by the Congress

Face to this situation in 2015 the Institute of Memory started a movement to remind the Ministry about the forgotten plan

This was possible thanks to the collaboration of a 66 year old woman who agreed to publicly shared her Twitter password in a simple tweet

The impact in media was so big that three days after the campaign started the Viceminister of Health answered via Twitter

  • My Twitter Password is 060114
  • My Twitter Password is 060114

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