Nongfu Spring Mineral Water for Kids
Award: Wood Pencil
Wood Pencil / Packaging Design / Consumer Packaging Design / 2016
Nongfu Spring's mineral water, which comes with a leak free cap and is aimed specifically at the youth market, comes from the northern edge of Changbai Mountain - a region densely covered by coniferous forest and habitat to a vast array of wild species. Horse's solution imaginatively brings the natural world of the water source to life in a way that appeals to young people, and challenges the aesthetic of the category. A set of fantastical illustrations was commissioned to reflect the four seasons, bringing to life the wild species that inhabit the nature reserve where the water is sourced.
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