• Loading…

Nongfu Spring Mineral Water for Kids

Award: Wood Pencil

Wood Pencil / Packaging Design / Consumer Packaging Design / 2016

Nongfu Spring's mineral water, which comes with a leak free cap and is aimed specifically at the youth market, comes from the northern edge of Changbai Mountain - a region densely covered by coniferous forest and habitat to a vast array of wild species. Horse's solution imaginatively brings the natural world of the water source to life in a way that appeals to young people, and challenges the aesthetic of the category. A set of fantastical illustrations was commissioned to reflect the four seasons, bringing to life the wild species that inhabit the nature reserve where the water is sourced.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again