Horse was tasked to create the brand identity and packaging for Tapped, leading the creation of the organic birch water market in the UK. Innovative and attention-grabbing, Horse's solution is deceptively simple: a paperboard carton designed to resemble a real birch tree. A 360° label is used to reference the tagging of young saplings, the branding nods to the water's Nordic roots, and the motif tells the story of how sap travels up the tree by doubling as an arrow. Sustainably designed, it's made from 75% wood, is recyclable and made from renewable paperboard from sustainably managed forests.
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