This package is for Japanese Sake, which is called "KOI". Our inspiration of this project is “Creating the impressive designed Sake that represents Japan”, and we chose the Japanese most famous ornamental fish “KOI” as our motif.
As called a living jewel, Koi has very beautiful red patterns on white body, and attracting many funs worldwide. Our package expresses the beauty of Koi, the red patterns directly printed on white bottle which resembles in the shape of the fish. By cutting out the outer box in fish silhouette, it visually emphasizes the image of Koi.
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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.