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Japanese sake “KOI”

Award: Graphite Pencil

Graphite Pencil / Packaging Design / Luxury Packaging Design / 2016

This package is for Japanese Sake, which is called "KOI". Our inspiration of this project is “Creating the impressive designed Sake that represents Japan”, and we chose the Japanese most famous ornamental fish “KOI” as our motif.

As called a living jewel, Koi has very beautiful red patterns on white body, and attracting many funs worldwide. Our package expresses the beauty of Koi, the red patterns directly printed on white bottle which resembles in the shape of the fish. By cutting out the outer box in fish silhouette, it visually emphasizes the image of Koi.

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