Beer consumption in New Zealand is at its lowest since World War 2. So, to promote DB Export, we gave Kiwi men a brilliant reason to drink more beer. Brewtroleum is a biofuel made from leftover brewing yeast.
Thanks to some dedicated drinking, we turned 58,000 tonnes of yeast slurry into 300,000 litres of biofuel – enough to supply 62 service stations around the country and to open our own flagship Brewtroleum station.
It cut carbon emissions by 8%, meaning every time a man drank DB Export he was helping to save the world.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.