• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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The 2 Euro T-Shirt – A Social Experiment

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2016

We wanted to find out, if people would still buy a T-shirt, if they knew just how it was made. To do so, we built a T-shirt vending machine. But instead of simply receiving a t-shirt, customers were shown a video of its production. Afterwards they could choose between buying the T-shirt or donating the money. We documented the results of the experiment in a video, which sparked a big discussion amidst consumers and - what’s more important - between consumers and producers.

  • The 2 Euro T-Shirt – A Social Experiment
  • The 2 Euro T-Shirt – A Social Experiment
  • The 2 Euro T-Shirt – A Social Experiment

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